Services
What I do
Strategic Marketing Consultancy
This Is How I Can Help You
From a free no obligation consultation, all the way through to expert consultancy engagements, I offer a range of services designed to help you and your business. More information about these services can be found below and if you have any questions at all please get in touch.
Initial Consultation
Overview
A free no obligation consultation of up to one hour. These sessions, conducted online or on the telephone, provide a perfect opportunity for you to discuss your marketing challenge with an expert. In some cases gaining an impartial perspective at this stage may be enough for you to resolve your challenge.
I understand that in order to discuss an issue then you may need to share highly confidential information with me. I operate with the highest professional and ethical standards and I am happy to sign a mutual non-disclosure agreement at any stage of the consultancy process.
Deliverables
By the end of this initial session you will have achieved one or all of the following.
- Resolved your marketing challenge.
- Have a clear understanding of the action that you need to take to tackle your challenge.
- Identified the next steps that we can take together to resolve your challenge.
This initial consultation can be booked quickly and easily using the online diary so please get in touch.
One Day Workshops
Overview
The focus of the one-day workshop is a collaborative session where I work with you and your team to review your objective and start working on an appropriate plan.
Building on a pre-workshop questionnaire this session will be a deep dive to enable me to better understand your objective, your business and your customers and their needs.
At present there are five dedicated workshops available. Further information about these workshops is available on request.
Deliverables
- A comprehensive report and plan, with priorities, next steps and recommendations which will be delivered within two weeks of the workshop.
- A follow-up call with Q&A to support the report.
- Supporting resources and templates to help you deliver the recommendations of the report.
One Day Workshop Programme
1. Marketing Strategy Review
Overview: A one-day workshop focused on reviewing your current marketing strategy and activity. This systematic review will identify strategic gaps and highlight areas for improvement.
Suitable for: Any business concerned about their marketing and wishing to review and optimise their current activity.
Workshop Price: £1,495
2. Creating A Marketing Strategy
Overview: A workshop focused on creating the framework and processes required to develop an effective and sustainable marketing strategy appropriate to your business and industry.
Suitable for: Any business, new or established, wishing to create a new marketing strategy.
Workshop Price: £1,495
3. Creating A Marketing Communications Strategy
Overview: A workshop focusing on the steps required to create an effective and sustainable marketing communications strategy including digital, print and PR.
Suitable for: Any business wishing to review and structure their marketing communication.
Workshop Price: £1,495
4. Launching A New Product
Overview: A one-day session focused on launching a new product or service covering pre-launch, launch and post-launch strategies.
Suitable for: Any business wishing to launch a new product or service in the next 12 months.
Workshop Price: £1,495
5. Building A Marketing Function
Overview: Focused on how to build a marketing function from scratch including process development, marketing roles and responsibilities, outsourcing and the role of agencies.
Suitable for: Any business wishing to develop a marketing function or re-build a function following a business re-structure.
Workshop Price: £1,495
Expert Consultancy
Overview
These consultancy engagements are designed for longer-term projects when the challenge is more complex and a greater level of analysis is required. These engagements go deeper into your challenges with an impartial focus that only an outsider can bring. In this way, I go beyond symptoms to get to the root cause of problems. This makes it easier to challenge assumptions and identify opportunities.
As well as ‘one-off’ consultancy projects, many businesses employ consultants on a retained basis as it gives them guaranteed access to specialist expertise that they wouldn’t ordinarily have. If you have any questions about working on a retained basis then please get in touch.
Expert Consultancy rates will vary depending upon several factors. Each project is unique and will require an individual quotation tailored to your specific project. All pricing and associated costs will be clear and agreed before any work commences.
Some Of The Areas That I Cover
Within each category I have listed some of the specific areas of expertise that I can offer support on. It is not possible to list all the specific activities here so please contact me if you have any questions.
1. Marketing Strategy
Overview: Your marketing strategy is your vision, the big idea driving your success. Putting a marketing strategy in place will make any marketing that you are doing far more effective.
Areas Covered including:
- Defining your marketing strategy
- Understanding your customers
- Understanding your market position
- Market segmentation strategy
- Market Share strategy
- Writing your marketing strategy
2. Brand Strategy
Overview: Having a brand strategy helps to provide clarity about the competitive landscape, your market position, and your customer expectations. Branding helps to improve your business’ recognition and credibility.
Areas Covered including:
- Defining your branding strategy – who you are?
- The importance of an emotional connection
- Identifying the key elements of your brand
- Writing your brand story
3. Marketing Planning
Overview: The plan that details how you will deliver your marketing strategy. A marketing plan ensures that marketing activity is focused and effective. Every successful business needs a marketing plan.
Areas Covered including:
- Writing a marketing plan
- Creating a situational analysis
- Evaluating your competitors
- Managing your marketing
- Prioritising your tactics
4. Market Research
Overview: Research is vital if you want to understand your customers and competitors. Gaining this insight enables you to be more customer-orientated, understand what your customers want from you and as a result become more profitable. Undertaking market research does not have to be expensive or complex but done well it can transform a business.
Areas Covered including:
- The importance of market research
- Primary Research
- Secondary Research
- Commissioning research
5. Marketing Communications
Overview: In business it is imperative to ensure that your marketing communications are impactful. With more effective communication, you can build sales and attract new customers. There are a huge number of ways that you can communicate with your customers.
Areas Covered including:
- Writing a communications plan
- Creating a case study
- Print – brochures, leaflets
- Digital – web, social media
- PR and Advertising
- Trade Shows and Exhibitions
6. Products And Services
Overview: It does not matter if it is a physical product or service, if you are selling it, it is your product. Your product needs to have some advantages and you need to be able to amplify these advantages to your target customers.
Areas Covered including:
- Naming and branding
- Identifying and communicating
- Features & Benefits
- Product packaging
- Launching a product
- Product Lifecycle Management
7. Distribution, Retail, Point Of Purchase
Overview: Getting your product in front of your prospective customers is key. To do this, you may need to find distributors and retailers, all of whom will want a product that is easy to sell because customers want them.
Areas Covered including:
- Working with distributors
- Developing a channel strategy
- In-store POS displays
- Product training
8. Pricing
Overview: Your customer needs to pay willingly for your product but determining how much can be a challenge. Some believe that businesses fail most often for two simple reasons: their prices are too high, or their prices are too low.
Areas Covered including:
- Pricing strategies
- Customer perception of price
- Using discounts and special offers
Initial Consultation
Book A Free Consultation
Use the online diary to secure your consultation. If you have any questions, or would prefer to speak to me before booking, then please contact me via one of the options on the Contact section.
Initial Consultation
Book A Free Consultation
Use the online diary to secure your consultation. If you have any questions, or would prefer to speak to me before booking, then please contact me via one of the options on the Contact section.