Marketing case studies are a bit like a box of wine – they can be very cost effective, and it is amazing what you can squeeze out of them!
Case studies are a brilliant way of giving customers confidence to trust your product or service by providing a platform for real-life customer advocacy. A good case study focuses on telling the story of the customer. The customer is the hero, their problem is the conflict and your brand’s solution is the resolution. The use of storytelling helps to make your brand much more relatable and will allow your audience to see how you fulfilled that customer’s need.
If executed well, a case study can provide your business with rich content that can be used across multiple channels. Video, email, your website, social media, and print assets can all be utilised to support a case study. They can also help with keyword generation which can boost SEO performance. Case studies can be an integral component of your PR strategy providing great content for 3rd party media outlets, generating further valuable exposure for your brand.