If you’re a marketer and you haven’t done any market research recently then now might be a good time to start. There are lots of cost-effective ways to undertake research to gain insight and check that your assumptions are still relevant in this recession-tinged world. Here are 3 ideas. 1. Ask your existing customers 2 …
Here are 5 activities that you can undertake to build a better picture of your competitors. 1. Identifying your competitors – apart from the obvious ones do not overlook start-ups/new entrants. Remember to also take a broader market view of those companies that attempt to satisfy the same customer need/serve the same customer group as …
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