A Few Thoughts
Blog
A Few Words on...
Customers Speaking to your customers
Every business these days claims to be customer-centric but when was the last time you actually spoke to your customers?...
Brand Review Undertaking a Brand Review
What is the single thing that makes your brand special and different? If you don’t know, or your brand equity...
B2B Areas for B2B Marketers to consider
4 Areas for B2B Marketers to consider in 2023 As we head into 2023 here are my thoughts on 4...
Marketing Plan A Great Marketing Plan
Creating a Great Marketing Plan The following are the key points that you need to address to create a great...
Branding A Great Brand Story
Why a great brand story is important Right at the top of the sales funnel, at the start of the...
Social Media social media channels – driving Ecommerce
Which social media channel is the best at driving traffic to your B2B ecommerce site? I’ve spent more than 12...
Product Product Positioning
The positioning of your product is vital and is an integral part of your marketing communications plan. It's not the...
ROI Marketing: The Danger of Focusing Upon ROI alone
With conversations increasingly concerned with recession and economic downturn, marketing budgets and marketing effectiveness will come under even greater scrutiny....
Research The Value of Market Research
Continuing to rely on gut instinct and that market research you did 5 years ago is the same as pretending...
Segmentation Email Campaigns – Segmenting Your Data
Launching an email campaign without segmenting your data is like potty training – you’ll invest a lot of time and...
Brochures The Value of Printed Marketing Brochures
Printed marketing brochures are a bit like the singer, Tom Jones – been around ages but exceptionally reliable performers who...
Case Studies Marketing Case Studies
Marketing case studies are a bit like a box of wine – they can be very cost effective, and it...
Pricing Establishing the Right Price For Your Product
Pricing can be like handling a big bloke on roller skates – easy to put down but a lot more...
Research The Importance of Undertaking Competitor Research
More information on your competitors means that you are better able to launch effective campaigns and can prepare stronger defensive...
Initial Consultation
Book a free consultation
Use the online diary to secure your consultation. If you have any questions, or would prefer to speak to me before booking, then please contact me via one of the options on the Contact section.
Initial Consultation
Book a free consultation
Use the online diary to secure your consultation. If you have any questions, or would prefer to speak to me before booking, then please contact me via one of the options on the Contact section.